Windows 8: A Product Launch for the History Books

Complex launches are very, very hard to do. This is why Apple launches one product at a time if it has the choice, because we are easily confused. Microsoft will be launching new laptops, tablets, all-in-ones, desktops, and smartphones in the same window. This is typically called a “big bang” launch, and this will be one of the biggest.
The Windows 8 launch in October promises to be like no other launch. I think it will drive home several points that many of us don’t seem to understand, like the fact that we both whine there isn’t enough innovation and run for the hills when someone innovates in a mature market. I think Microsoft will change a lot after this launch, and as a result, the PC ecosystem will be dramatically different next year.

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