Wipro launches location-based solution for banks

Wipro Technologies launched Wipro SmartOffers, a location-based solution for banks, in partnership with Intuition Intelligence. SmartOffers is targeted at retail banks will help increase coupon redemption rates significantly by delivering the right offers to the bank’s customers over the mobile or the internet.
The solution leverages Wipro’s mobile based applications IP, data models and partner’s algorithms to deliver highly targeted offers. It is a multi-channel application that is integrated with the bank’s retail mobile and online offerings, and supports iOS and Android based smartphones. This solution will link the bank’s internal and external ecosystem; leading to new revenue streams centering on offer optimization and redemption. Wipro is working with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.

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