Birla shares his success mantra at IMA

Indore: The concluding day of Indore Management Association’s (IMA) golden jubilee conclave saw students get a lesson on corporate success from Aditya Birla group chairman Kumar Mangalam Birla.Addressing the gathering of students and entrepreneurs after receiving IMA National Business Icon Award, Birla said that the path to success was based on Observation, Intuition, Innovation and Action (OIIA).
Giving examples of success from his own group, Birla said, “The takeover of L&T was a decision based on observation, acquisition of Novalis (aluminum rolling company) was a decision based on intuition and Idea’s Honey Bunny campaign was innovation at its best,” he said. “Smart and sharp execution of strategies is what we call Action,” he added.

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