More Indians using healthcare apps on smartphones

More Indians are turning to the ubiquitous mobile phone for quick advice on how to treat common aches and pains, as scores of new utility applications are developed for smartphones across the country. From migraine to toothache to the best options on plastic surgery, consumers are downloading specialised apps that offer advice on demand from qualified doctors.
Struck by a bout of migraine recently, 23-year-old Natasha Menon downloaded an application for her Android phone from a Bangalore-based company Healthcare Magic instead of visiting a neighbourhood doctor. “I could get a doctors advice in just a couple of hours, a hospital visit would have taken longer for sure,” says Menon, who is a Bangalore-based content writer. As more consumers such as Menon turn to their phones for advice, it is creating a growing market for startups developing such applications. This year, the mobile apps industry in India is estimated to grow to Rs 1,804 crore, according to the Internet and Mobile Association of India (IAMAI).

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